PHOTOGRAPHY, PRINT DESIGN & VIDEOGRAPHY
Timeframe: 2 months
Our group’s main concern was our time constraint; we only had two months to complete all items. In order to finish the project by the deadline, we made sure to schedule weekly meetings with the Lellos crew members and communicated regularly with the crew members in order to accurately reflect their voice in our branding development for their pop-up restaurant.
We created their logo and aesthetic based off of given feedback. They wanted an industrial feel and the their logo was inspired by a cleaver.
We created signage, their menus and a promotional video. We maintained the brands industrial aesthetic by utilizing wood and metal as the primary design material.