LELLOS
PHOTOGRAPHY, PRINT DESIGN & VIDEOGRAPHY
Client: Lellos
Year: 2019
Timeframe: 2 months
Client: Lellos | Year: 2019 |
Timeframe: 2 Months
MY TASK:
To develop branding for a pop-up restaurant named “Lellos” at Johnson & Wales University.
MY ROLE:
I worked on this project with 2 other team members.
I was responsible for the following:
- Branding
- Menu Design
- Videography
- Photography
- Brand Aesthetic
PROJECT / CHALLENGE:
Our group’s main concern was our time constraint; we only had two months to complete all items. In order to finish the project by the deadline, we made sure to schedule weekly meetings with the Lellos crew members and communicated regularly with the crew members in order to accurately reflect their voice in our branding development for their pop-up restaurant.
- Branding
We created their logo and aesthetic based off of given feedback. They wanted an industrial feel and the their logo was inspired by a cleaver.
- Restaurant Visuals
We created signage, their menus and a promotional video. We maintained the brands industrial aesthetic by utilizing wood and metal as the primary design material.