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STUSSY WEBSITE HOMEPAGE REDESIGN

This was a personal project that I worked on after my FIT UX course. I wanted to continue strengthening my UI design skills. I chose this specifically because it is a company that I follow closely. I admire the company’s style and aesthetic. This has made the project all the more enjoyable and pleasing. In the redesign, I only worked on recreating the homepage and how it would look across all platforms.


UNIQLO CASE STUDY

After 12 weeks of research, my team and I collected data that assisted us with the redesign of Uniqlo’s shopping app. My team was able to pinpoint our demographic and psychographic, create personas, wireframe, and lastly, we created a prototype. 

UNIQLO CASE STUDY

After 12 weeks of research, my team and I collected data that assisted us with the redesign of Uniqlo’s shopping app. My team was able to pinpoint our demographic and psychographic, create personas, wireframe, and lastly, we created a prototype. 


CHINATOWN PROJECT

This is an Instagram series that I started with my partner, Aubrey Tang. We both knew that COVID-19 has devastated the lives of many. As for local businesses, they are fighting a tough fight to stay afloat. We wanted to humanize these individuals and tell their stories through the use of photography and videography.

CHINATOWN PROJECT

This is an Instagram series that I started with my partner, Aubrey Tang. We both knew that COVID-19 has devastated the lives of many. As for local businesses, they are fighting a tough fight to stay afloat. We wanted to humanize these individuals and tell their stories through the use of photography and videography.



BOSTON HURRICANES

Summer of 2020, I was appointed the role of design/creative lead of the non-profit organization, Boston Hurricanes. With the spread of COVID-19, it posed a challenge and opportunity for the redesign of both their Instagram and website. With 2021 around the corner, we hope COVID-19 will be stabilized and from there we will continue our operation.

BOSTON HURRICANES

Summer of 2020, I was appointed the role of design/creative lead of the non-profit organization, Boston Hurricanes. With the spread of COVID-19, it posed a challenge and opportunity for the redesign of both their Instagram and website. With 2021 around the corner, we hope COVID-19 will be stabilized and from there we will continue our operation.

BOSTON HURRICANES

Summer of 2020, I was appointed the role of design/creative lead of the non-profit organization, Boston Hurricanes. With the spread of COVID-19, it posed a challenge and opportunity for the redesign of both their Instagram and website. With 2021 around the corner, we hope COVID-19 will be stabilized and from there we will continue our operation.

BOSTON HURRICANES

Summer of 2020, I was appointed the role of design/creative lead of the non-profit organization, Boston Hurricanes. With the spread of COVID-19, it posed a challenge and opportunity for the redesign of both their Instagram and website. With 2021 around the corner, we hope COVID-19 will be stabilized and from there we will continue our operation.


RI FLAVOR

A publication that was designed to display the delicious foods and restaurants that reside in Rhode Island. There are so many hidden gems that are waiting to be discovered.

LELLOS

Designed a brand identity for a pop-up restaurant whose food reflects American fine dining. The brand’s aesthetic really focuses on the utilization of rustic textures.

THE NEW MLNM

This is a hypothetical streetwear brand that I created. It first started off with the idea of just creating a brand with a few assets. Then it turned into my senior project/pop-up shop.

BILLY SONG CHEN 2020 © ALL RIGHTS RESERVED.