RI FLAVOR
PHOTOGRAPHY, PRINT DESIGN & VIDEO EDITING
Client: RI Flavor
Year: 2019
Timeframe: 2 months
Client: RI Flavor | Year: 2019 |
Timeframe: 2 Months
MY TASK:
To develop branding and aesthetic for a hypothetical food magazine.
MY ROLE:
My role was head designer in developing a brand and aesthetic of a print magazine for a hypothetical food industry.
I was responsible for the following:
- Branding
- Magazine layout
- Video editing
- Photography
- Brand Aesthetic
PROJECT / CHALLENGE:
The project was to produce a magazine for any topic of my choice. As a designer who has been around the food industry for years, I chose to go with the food industry. To really bring life to this project, I went to local businesses around the Providence area and interviewed them while also taking pictures of their items and store fronts to really grasp the essence of their work.
- Branding
I wanted the magazine to be a Rhode Island based publisher so I kept the Rhode Island abbreviation. While doing research, I made sure to grab inspiration through other food logos utilizing Dribbble, Behance, and Pinterest. As I drew several iteration, the one that stuck out most was the letter R with a spoon embedded within it. Then I used a script font for the word Flavor to compliment RI as a sans serif style font. The simplicity of the logo design really speaks for itself and suits the style and aesthetic of the magazine.
- Restaurant Visuals
Each page go the magazine contains self taken images. Every picture packs a punch of color and makes the viewers hungry and that is the goal. I want to get the attention of each reader and really grasp them to the item and know where and how they could get their hands on it.